Welcome to The Founder's Letter.
I reach out to founders and ask them to write a letter to someone standing exactly where they once stood — facing the same doubts, fears, and pressures they had to work through.
The letter might be funny. It might be raw. It might be inspiring. It might even be a wake-up call to quit what you're doing right now.
The only non-negotiable? It has to be honest. Not just a highlight reel.
I read the letter out loud, then share my perspective on what they were likely navigating at the time — and more importantly, if you’re in that same position now, what your next move could be.
This is the letter. The lesson. The next move.
We get a behind-the-scenes look at what founders really go through.
Not their P&Ls. Not their ad strategies
The stuff we all wish we had the answers to — but rarely talk about.
And what i personally think is the best part, it's in the form of story telling because every Founder has a story to tell!
You can watch every episode on YouTube,
Listen on any podcast platform,
and if you want real-time updates,
follow me on Instagram.
Just search my name:
Sion Cousins
Let’s get into it.